Its statement said football video games “must involve more than one party controlling and exploiting all rights”. FIFA is now thinking beyond EA Sports Kylian Mbappe is the official cover of FIFA 22.Īs it stands, FIFA is reportedly focused on opening the football video game business to more investors. If EA loses the exclusive right to use the FIFA brand name, analysts believe that it might affect the company’s performance in the market even if the company retains the game servers. While EA wants its rights to expand to arena-based tournaments, NFTs, and highlights for real-world games.Īmid the stalled contract negotiation, EA Sports decided to trademark “EA Sports FC” which could mean that the company is ready to do without the FIFA brand in its subsequent edition if the company fails to renew its deal with FIFA. Such was that FIFA wanted EA to pay the football body more than $1 billion within four years.Īside from that, FIFA intends to limit EA’s rights to just video games. Their initial agreement will expire after the 2022 FIFA World Cup, hence, the company wanted to seal a renewed agreement before the World Cup.īut talks have stalled over some conditions FIFA added to the agreement. The fall of FIFA’s relationship with EA reportedly started when the football governing body and the company were negotiating the renewal of the agreement between them.
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The Exclusive license gives EA the right to use the official database of FIFA and the football body’s brand name which birthed the EA Sports FIFA series.Īfter the launch of FIFA 22 which many believe there was not much improvement between it and the last edition, FIFA issued a statement that sounded like its exclusive ties with EA Sports might come to an end anytime soon.ĮA Sports has been using the FIFA brand exclusively since 1993 which gave the company an edge over its competitor like Konami’s efootball.
Every year, the company publishes football video games with FIFA exclusive license. The world football governing body, FIFA wants to end its exclusive partnership with EA Sports to “maximize all future opportunities for football and gaming fans”.ĮA Sports is the publisher of the popular FIFA series.